Author Archives: Alina Arlee

@alesyaorlova_official

1. Your brand is “made in …?”
Italy! And we are particularly proud of this fact. The sign “Made in Italy” is more than just a lettering. It means high quality and tradition of handcrafted accessories, made by manufacturers that have been skilled in the production for generations.

2. Who is the team in “Alesya Orlova”?
The team of “Alesya Orlova” are people, who just love the bags!
Our main office is based in Hamburg and our production team located in Florence.
We are a small group, which is very passionate about creating a great product for real life.
A perfect balance between function and aesthetics means to us everything.

3. How many years your brand already exists?
The brand ALESYA ORLÓVA was founded by Alesya Orlova and Alexander Orlov in May 2015.

4. How did the idea of such bags appear? Who or what was the inspirer of this style?
Alesya Orlova mostly inspired by contemporary architecture, flowing shapes and curving appearance. She never starts the design process with sketches; the work begins immediately with 3D shapes.

5. Which kind of fabric do You use for sewing Your bags?
For our handbags, we use only the finest quality of leather which is made in Italy.

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
Our product is individual and doesn’t appear to be a mass-product in the future.

7. Do You collaborate with bloggers?
Yes, we do. Our cooperations are long term cooperation with the bloggers who are really standing behind our brand. It’s not about a paid post on Instagram. This persons like the product and stand for it in their ‚real’ life. Their support is very important for us.

8. Which social networks are you using to promote your brand?
Mostly Instagram

9. Your Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
At the moment we don’t have a special strategy in Instagram posting,
but we try to share only aesthetic content, showing the world of ALESYA ORLÓVA.

10. Do you use your Instagram as sales channel or only to show the product?!
We use Instagram to tell our story, to show our behind the scenes and our inspirations.

11. Who is the customer of your dream?
The customer who understands the value of high quality and tradition of handcrafted accessories.
To whom our handbags are more than the only accessory for one season.
Our bags are long lasting companions.

12. Where is possible to buy Your bags? (offline and on-line stores or showrooms)
We sell our collection online on our website www.alesyaorlova.com as well in many boutiques in Germany and Switzerland.

13. Do customers buy more online or offline?
Both channels are working very well.

14. What is the next step for developing your brand?
At the moment, we are focused only on the German market, but our plan is to soon expand internationally.

15. How do you see your brand in five years?
When we look back and see what we’ve achieved in a year it makes us proud.
We keep working in order to expand and to be able to reach more people worldwide.
And one day sitting in a cafe somewhere in Paris or Milan we expect to see happy women with AO bags.

@sophogongliashvili

Sofio Gongli

1. Your brand is “made in …?”
Collections of my brand are made in Tbilisi.

2. Who is the team?
I can say that people working for me are very good people, they are my second family.

Sofio Gongli

Sofio Gongli

Sofio Gongli

3. How many years your brand already exists?
My brand is 17 years old. It was exhibited for the first time in 2000.

4. How did the idea of such jewelry appear? Who or what was the inspirer of this style?
My way to enamel was quite a long story, but I think it was destiny. As for the inspiration, I should say that the life itself dictates me what to do, but it’s all about love.❤

Sofio Gongli

5. The most important fact that people should know about your brand?
This is quite a tough question for me, but I think the technique I use is ancient and innovative at the same time. I try to preserve in my rings and bracelets those traditions and spirit which people used to preserve in religious paintings and church attributes. Take any ring and you will find out a story, and for me the story is the beginning of every collection. Form is also important I think. Yet, I prefer others to answer this question.

Sofio Gongli

Sofio Gongli

Sofio Gongli

Sofio Gongli

Sofio Gongli

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
Actually, what the girls want, and they are numerous already. I want to create a separate line for them. Yet, I would like to make my collections like paintings. Every painting is created in one sample, and afterwards it embellishes the space of the person who has understood its message, loved the painting and felt its emotion. Similarly, I want to create my collections consisting of 15 pieces in one sample, I want their future owners perceive the feelings I experience while creating them.

Sofio Gongli

Sofio Gongli

Sofio Gongli

7. Do You collaborate with bloggers?
There haven’t been collaborations yet.

8. Which social networks are you using to promote your brand?
Instagram

9. Your Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
There is no any strategy, this is my gallery, and I don’t like when people ask the price, because I don’t have the answer, as this is not a store, this is my exhibition hall. 😊 Yet, I don’t post all the items, and the most interesting ones can’t be seen in Instagram.

Sofio Gongli

Sofio Gongli

10. Do you use your Instagram as sales channel or only to show the product?!
Just to show my product.

11. Who is the customer of your dream?
My dreams change, and sometimes I like some person just because of his or her manner to behave, and l just want to make a gift to this person. I always look for people who can love people, and they are numerous among celebrities. For instance, now I have suddenly thought of Iris Apfel. She has very young and fresh ideas, and I want to present her a ring or a bracelet.. 😊 ❤

Sofio Gongli

Sofio Gongli

12. Where is possible to buy Your items? (offline and on-line stores or showrooms)
I have been cooperating with e-store @indexflat for a long time already. My collections are also sold in Tokyo, Osaka, Moscow and other cities, but my production capacities are limited and sometimes I have to refuse cooperating with some stores. Yet, now I have offers from a Paris store and from a Barcelona store. I am creating exclusive collections for them.

13. Do customers buy more online or offline?
Offline

Sofio Gongli

Sofio Gongli

Sofio Gongli

Sofio Gongli

14. What is the next step for developing?
I have many ideas which I want to implement, we will live and see. I am creating a new line, we are making knitted items, and I also want to collaborate with a clothing designer. This sounds very interesting for me.

15. How do you see your brand in five years?
I am not fond of speaking beforehand, moreover about myself. One day we will find out the answer. I have three daughters, and all of them are very interesting and have strong individuality. They like my work and they want to help me every time. Who knows, perhaps my business will develop into a family business one day. ❤ 😀

Sofio Gongli

Sofio Gongli

Sofio Gongli

Sofio Gongli

Sofio Gongli

@tonyahawkes

1. Your brand is “made in …?”
Italy

2. Who is the team in “Tonya Hawkes”?
Our structure is Design, Development, Merchandising, Production, Ad Campaigns, Web all in Italy and Press, Sales, Accounting is in New York and show Market in Paris. We maybe opening a showroom in Milan from next season.

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3. How many years your brand already exists?

Our first collection was launched Spring of 2012.

4. How did the idea of such bags appear? Who or what was the inspirer of this style?
I start from jewelry and build my pieces one at a time based on what I am drawn to, then I play with the pieces and create the styles organically.

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5. Which kind of fabric do You use for sewing Your bags?
I have focused on snakeskin, lacquered calfskin and metallic leathers as my base because they have an immediate impact to the eye and making eye catching pieces is my objective.

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
I have to admit that seeing my bags on the red carpet, or at upscale cultural events feels like heaven. I think visibility is important to any brand and i am happy either way.

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7. Do You collaborate with bloggers?
I have collaborated with bloggers for styling, but not in design.

8. Which social networks are you using to promote your brand?
I enjoy using Instagram and find it most effective for finding a larger focused audience. I have a blog and it’s not as immediate or interactive as I had hoped it would be.

tonyahawkes_trunk_bags
tonyahawkes_trunk_bags_2tonya-hawkes-clutches-cover-600x411-19. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
I know that’s what most bloggers and companies will do to build followers and I know that it works well, however, most of the pictures are taken by me so my posting schedule is inconsistent as I cannot always find the time or level of concentration to get the right shot. Somedays I am full of ideas and want to post all my pics in one day and then three days can go by without posting!!

10. Do you use your Instagram as sales channel or only to show the product?!
It’s been working both ways! It gets better over time for the sales.

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11. Who is the customer of your dream?

I obsess over super stylish women like I obsess over tall dark and handsome men ( in a slightly different way of course) and super stylish women obsess over culture, design and high quality fashion. I am deeply honored to be considered a part of these womens’ lives in some small way- like being a part of them getting their look on- strutting out the door and caring themselves with confidence for any occasion.

12. Where is possible to buy Your bags? (offline and on-line stores or showrooms)
I’ve had 100 top door retailers worldwide to date so it might be easier to google search for the products sold in your area but if you live in a bigger city the chances will be higher of having the possibility to choose the product in person.

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13. Do customers buy more online or offline?
Offline.

14. What is the next step for developing your brand?
I have recently taken the next step this SS17 by launching a new sandal collection that will be arriving into stores mid February 2017.

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15. How do you see your brand in five years? Another 5 years?
I’ve always been a dreamer- for good or bad- and right now I happened to feel very grounded and realistic so what I see is a lot of WORK! We are focused on building the shoe business so that we can have the total look brand that I dream of.

 

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@tomasthan

1. Your brand is “made in …?”

Our brand is completely MADE IN ITALY. The heart of entire world of Tomas Than is located in Milan. We use Italian know how and the best Italian craftsmen. We really believe in power of tradition, know how and the Italian way of making things.

2. Who is the team in “TomasThan”?

Tomas Than maison is a mosaic of men and women from a vast variety of professional backgrounds, all united by the same respect for the crafts and a love of a job well done. Tomas is the creative, the mind of the brand, he checks everything. What Tomas Than is always searching for his ideal of beauty and of perfect shape is the right thing, the good thing, the beautiful thing.

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3. How many years your brand already exists?

Tomas Than pursued his dedication to creativity, craftsmanship, and quality and launched his eponymous Milan based brand in 2013.

4. How did the idea of such bags appear? Who or what was the inspirer of this style?

Well Tomas, always, is being inspired by architecture elements, design forniture an contemporary art. He loves clean lines, pure design, discreet logo glorifying the exquisite quality and the innovative shapes.

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5. Which kind of fabric do You use for sewing Your bags?

We have an obsession with all details we use the best raw materials such as french and italian calfskin, south african ostrich leather, and different types of precious crocodile skins.

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?

The result we would like to achieve is too see our items on women or men who love and who feel more beautiful with one of our bags.

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7. Do You collaborate with bloggers?

Every time we study any new collaboration, we like to share our passion.

8. Which social networks are you using to promote your brand?

We use Instagram to tell our story, to show our behind the scenes and our inspirations

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9. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?

We like to show our followers our world, we love to get in touch with followers. We are much more interested to show there real thing, the mood of the moment than having a strategy.

10. Do you use your Instagram as sales channel or only to show the product?!

Now we use Instagram, as I said to show our collections and world.

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11. Who is the customer of your dream?

We do no have a stereotype woman or men, every our customer is considered one of a kind. We care of our costumers and new one who can feel beautiful, comfortable with our bags, because first of all bags today must be useful.

12. Where is possible to buy Your bags? (offline and on-line stores or showrooms)

We sell our collection online on our personal website tomasthan.com or aere-store.com or artemest.com
Offline in our showroom in Milan or in private sale event we do all around the world

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13. Do customers buy more online or offline?

Our customers prefer to see, to touch and to discover in person the collections.

14. What is the next step for developing your brand?

Enter in some selected multi brand or department stores in the world

15. How do you see your brand in five years?

With much more different collections, bags, small leather goods, belts, perfumes and with some mono brand where we can really show our lifestyle.

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@silhouette_jewelry

1. Your brand is “made in …?”
Silhouette is a handmade in Georgia

2. Who is the team in “Silhouette Jewelry”?
Brand was founded by three Georgian born childhood friends Natia Lagidze, Teko Urushadze and Tamta Lazishvili

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silhouette-jewelry7

3. How many years your brand already exists?
Our brand is quite young, the first capsule collection was launched 10 month ago

4. How did the idea of such jewelry appear? Who or what was the inspirer of this style?
We create our jewelry for our imaginary Silhouette girl/woman, who is self confident, independent, interesting personality and loves fashion, we even have her lifestyle and habits in our imagination. All our pieces are for this imaginary girl/woman.

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5. The most important fact that people should know about your brand?
Each piece is handmade with love in Georgia.

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
As our brand is handmade it is impossible for us be as massive as for example Zara or HM, Silhouette is more niche brand for very special girls:)

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7. Do You collaborate with bloggers?
We are starting to do so.

8. Which social networks are you using to promote your brand?
We are using Facebook and Instagram for that causes

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9. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
We don’t have any precise system, we just love what we post.

10. Do you use your Instagram as sales channel or only to show the product?!
We use it for both cases

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11. Who is the customer of your dream?
The customer of our dream is every stylish, original, not boring personality, with smile and who loves fashion.

12. Where is possible to buy Your items? (offline and on-line stores or showrooms)
You can buy our products at many online and offline stores around the world, among them Farfetch.com, Modaoperandi.com, Moreislove.com etc.

13. Do customers buy more online or offline?
Customers purchase Silhouette jewelry at both online and offline stores

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14. What is the next step for developing “Silhouette Jewelry”?
We hope to expand new countries and increase brand awareness worldwide.

15. How do you see your brand in five years?
We see Silhouette as a very successful brand with worldwide awareness, in a wish-lists of special girls:)

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