Author Archives: Alina Arlee

Best Christmas presents are always by Chanel!

Like all the other premium makeup brands, Chanel has long held a tradition to present us with new and exciting products that are specially tailored for the holiday spirit! New Years and Christmas are right around the corner, so Lucia Pica, the creative makeup director of the brand really dazed us with some special this year around! She released an amazing line of make-up that incorporates city landscapes, thats something that really isn’t Christmas themed, so it totally caught us by surprise!

You wont find tinsels or snowflakes on the minimalistic cover of the product, and the color pallet has this vivid and urban color scheme, which encompasses colors that resemble those of city windows, building cement and skyscraper metal. The same can be said about the texture of the newly released product, which brandishes the name Architectonic, it’s got a great set of matte, glamour and sparkling shades to it!

Something that really deserves some praise is the charcoal-black highlighter with the name Hyperblack, it’s ergonomics are in full order and allow even unexperienced makeup practitioners to draw beautiful highlights with ease!
The secret lies within the physical form of the marker, which is cut in the most precise angle at it’s tip! It’s cream consistency allows you to remove the formula with just a splash of tepid water, no serious removers required!
The line also presents some delicious lipstick! The very well known and beloved shades of Ultraberry and Ultrarose are available in their limited editions, as well as the nude and coral shines, along with a very sturdy stick which brandishes a fiery orange tone. For your manicure sessions there are three different choices available: a soft pink, the glamorous magenta and the asphalt grey along with a shimmer.

As Lucia puts it, the most poignant combination of holiday makeup is going to be worn with silver glass shade on it, and that is going to look on point with the perfect dynamic fusion on your lips!
All the other grey tones can be used for everyday makeup combos during the year since they are all easily applicable and readily available!

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Illustrated by Nasty Gry

@ANDRESGALLARDO


1. Your brand is “made in …?”
SPAIN

2. Who is the team in “ANDRESGALLARDO”?
Andrés Gallardo and Marina Casal are the co-founders and designers of the brand and the full team is a small but passionate group of artisans, designers, jewelers and executives.

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3. How many years your brand already exists?
6 years

4. How did the idea of such accessories appear? Who or what was the inspirer of this style?
It all started from a selection of found porcelain figures that were reinterpreted and set into whimsical, naturebased jewelry pieces. The porcelain figures were broken into bits to be polished by hand and them re-assembled into subjective and surrealistic compositions.

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5. 5 most important facts that people should know about your brand?
– Andres Gallardo and Marina Casal is the duo behind the ANDRESGALLARDO brand, both studied fashion design in Madrid and have worked together for several fashion brands during the past 10 years.
– As a side project, in 2010 they created the first series of unique jewelry pieces intended for friends only. This limited edition caught the eye of stylists and special clients related to the arts.
– As the project expanded and attention grew, they established the brand in 2011. One year later, the international fair Première Classe, Paris selected ANDRESGALLARDO as one of the best new proposals in fashion jewelry.
– With no formal jewelry training but a love for artisanal production methods, Andres and Marina materialize their personal world of wild nature and beautiful organic shapes, intuitively, handcrafting every piece thru improvisation and meticulousness.
– Currently ANDRESGALLARDO pieces are designed from start, developed in selected run productions and unique pieces series, handcrafted in collaboration with Spanish and Portuguese artisans and recovering traditional production methods to combine fine materials with contemporary aesthetics through an artisanal process based on high quality standards.

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6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
Anyone who loves it is worthy of it.

7. Do You collaborate with bloggers?
Yes

8. Which social networks are you using to promote your brand?
Instagram

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9. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
We love Instagram as a creative space to show our world and our interests not only our products, so we are hooked and we use it everyday as we enjoy it.

10. Do you use your Instagram as sales channel or only to show the product?!
Is a platform to stay in touch with all sorts of people who like things that we like and we do.

11. Who is the customer of your dream?
People who love the pieces.

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12. Where is possible to buy Your items? (offline and on-line stores or showrooms)
We have our own online shop at www.andresgallardo.es and our pieces can be found in selected stores worldwide in Spain, Italy, UK, USA, China, Russia, Japan, and many more.

13. Do customers buy more online or offline?
Mostly offline but online is growing.

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14. What is the next step for developing “ANDRESGALLARDO”?
We are researching into new materials and production techniques, after dedicating almost exclusively to jewelry we are very interested in leather goods.

15. How do you see your brand in five years?
We work in a very intuitive way, we are happy to discover the way as we go. We want to keep expanding and to be able to reach more people worldwide.

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Instant Light Lip Comfort Oil by Clarins

Instant Light Lip Comfort Oil by Clarins

Since the cold is really gaining ground outside, we’ve decided to test a truly seasonal product. Something that’s going to come in handy during the frosty and windy city days, as well as being great to have during winter mountain trips and even indoors! Especially indoors, because in today’s world there are air conditioners and heaters in every place you visit!

This winter “musthave” is the Instant Light Lip Oil by Clarins. There are three different shades of it, the “Red Berry”, “Honey” and “Raspberry”, all of which have their own pleasant and unique aroma. Now about the oil itself, it’s quite light, doesn’t stick to your hair in windy weather, which can happen a lot with typical glitters and liquid lipstick. Despite its oily consistency it isn’t runny. It holds moisture and protection in high regard, if applied at night, even lips that are currently chapped and suffering during the cold season will heal! It also looks great aesthetically! Honey is going to work best if you’re looking for something colorless, the other two have really vivid and colorful pigments that could leave marks on your pillow.

Let’s talk about the look. It seems to have a small, shiny, barely visible tone to it. When the product settles on your lips, it leaves a tone that’s fairly similar to your natural lip one, which looks more juicy and preppy! This effect remains for about four hours!

The applicator that comes with this product definitely deserves a round of applause, it’s really wide, easy to use and just all around pleasant to work with. The narrow stopper on the neck of the tube lets you use the product sparingly, extending its lifetime in return. We recommend using this product daily, it’s moisturizing, protecting and beautifying, all in a couple of swoops that don’t even require the presence of a mirror to be applied.

All in all, we’re giving Instant Light Lip Comfort Oil by Claris a solid 10/10, while their “Raspberry” shade receives the prize for being most liked by our staff for their stunning and mood-uplifting aroma!

Instant Light Lip Comfort Oil by Clarins

Illustrated – by Nasty Gry

@JEANNE CÖER

1. Your brand is «made in …?»
Jeanne Cöer is a luxury designer brand of handbags (pochette) and accessories for women. It’s signature feature is the use of plexiglass and special, unique detailing . Each item is designed and handcrafted in Italy from the highest quality materials by master craftsmen.The new collection, designed in Milan, Italy, includes a line of exclusive handbags and accessories.The brand’s headquarters are situated in the capital of the fashion world, Milan (Italy).

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2. Who is the team behind «JEANNE CÖER»?
The Jeanne Cöer team consists of 4 people in the office , that’s not counting the PR department; we’re a pretty small company but it’s important for us to have a superior product and an awesome end result in everything we do. I take great pleasure in working with the team of very talented people who are extremely enthusiastic about what they do.
There are 3 departments in our company :
The IT department , which keeps the online shop running and also works on graphics . Alex and Victoria are from London, so they have a different point of view and always bring new things to the table.
I really love open minded people, who are creative and always active when it comes to their work.
The Sales Departments is headed by Alice, who’s Italian and works directly with clients, including customer support. She’s a really strong willed women and very cool-headed at the same time.
I myself work in the Design department! And of course our marketing department is curated by the PR team.

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3. How many years has your brand been in existence?
My brand started from the ground up and I started designing in the end of 2015 with ideas to create the pochette in plexiglass, with butterflies, which came out soon after. Officially we’ve been on the market since october 2015.

4. How did the idea of such bags appear? Who or what was the inspiration for this style?
The idea to create these kinds of bags, was born during my time studying at Istituto Marangoni. I was drawing sketches of women, who have flying butterflies around their body. For me it was truly symbolic, I wanted to represent the mood and feelings of summer, happiness and falling in love.
Have you heard of the expression “to have the butterflies in your stomach?”. In Germany we say “Schmetterlinge im Bauch”- it means to be in love with somebody and the mood that carries with those feelings, so I wanted to give this kind of vibe to my clients by creating this line of bags!
While creating the line, I was single and wanted to feel that feeling of being in love, like I always see in the movies and read about in books, so I materialized my idea in the collection, I ended up meeting my significant other , so buy the pochette and you will surely meet your Mr. or Ms. Right =)

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5. Which kind of fabric do you use for sewing your bags?
I use plexiglass and believe me, the process is quite complicated.
For every bag it takes as much as 7 working days, because of the creation process being so complex and the need to follow all the steps in the correct order, in order to complete the product; we have a high standard for our items and everything is hand made!
For accessories we use the best material on the market. Best leather fabric and best produced fabric there is. All the components are made in Italy. All of this is done because of my appreciation of hand work and passionately made product. In my mind the craftsmen over in Italy posses all the qualities for this line of work

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6. Which result you’d prefer to achieve? – to see your product on almost every girl and be as popular as as Zara/H&M is or to be a bit more exclusive, but very privileged, and be more of a niche brand?
I believe I created something special and unique, I mean it takes 7 days to make one bag, that’s not considering the time it takes to make accessories =) Of course it can’t be used as an everyday shopping bag! I would love to think that my bag is created for special moments, but it’s available to everyone, so I don’t see the difference between people who buy only luxury brand clothes or just H&M/ZARA . For me it’s the style that matters.
You can always mix the brands. For example you can buy a pullover from Zara or from a vintage market and then mix it with top brands. My most important factor is style. Style is something you can’t just buy, you either have it, or you don’t

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7. Do You collaborate with bloggers?
Yes, our PR contractors at Madhouse Group and Hedera SRL work with bloggers.
They are really good at what they do! Creative and just a great group of people to work with. I love collaborating working with dynamic people that are full of energy and I’ve had the pleasure of doing business with them! Alessandro Innocenti from Madhouse group is an amazing individual and a true professional in his line of work.
Everything he touches turns to gold . Andrea is an extremely smart man and creates amazing strategies to promote our product. He gives a lot of interesting and wise advice to our business and I really love working alongside him!

8. Which social networks do you use to promote your brand?
We use everything that exists!

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9. Your Instagram is really cool! Do you have any special strategies on Instagram when posting, some precise system or is it usually unscheduled and extemporaneous?
Of course every brand has a strategy that in general represents the brand and what kind of message you want to send.
We do have one, I wanted to divide our Instagram into different blocks. Everyblock has it’s color and mood .
In my mind the strategy in every business is very important, without a good strategy
(product, price and public view as well as correct momentum) it’s impossible to make a great business.
Each business needs to have the correct vision for their product. It’s very similar to stocks, in order to understand which stocks go down and up, you have to consider a lot of varying components ( economic , political ,etc) and do research on different news channels ( american , german , european and/or chinese , even worldwide ) so only after you have done good research can you facilitate a great product. Also before I start the release of my lines, I always hear a lot of opinions and do a lot of research! For example I research how many companies work with leather products and how many companies works with plexiglass? Less than with leather, so that’s better for me =)

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10. Do you use your Instagram as sales channel or only to show the product?!
Yes! Of course we do, especially right now because people spend a lot of their time on instagram and other social networks, so I post to present my collection and express my ideas.

11. Who is the customer of your dream?
OOO this is an interesting question =) ,
I mean , we have so many gorgeous and talented people in today’s world. Singers,
actresses, musicians, writers, bloggers, editors and just public people… how can I even choose one ?
Everybody is special and unique in their own way. It’s like choosing between your right and left hand! =)
I would have to say that everyone has a great and special taste, and It doesn’t matter who wears my product, as long as they love wearing it =)

12. Where is it possible to buy your bags? (offline and on-line stores or showrooms)
I just released my first collection and as of now you can purchase it on our website, www.jeannecoer.com

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13. Do customers buy more online or offline?
They prefer buying online, I sometimes receive requests for order via email.

14. What is the next step for developing your brand?
I would love to make shoes and sunglasses, I think it could and would be amazing!

15. How do you see your brand in five years?
I feel like , in five years we’ll meet again and I will have created 10 successful collections of accessories and I will have a lot things and news to show and tell you about! =) After that we could write a book about creating a successful fashion brand 😀 🙂

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Naked Nail Color from Urban Decay!

California based brand Urban Decay released their pallet of eye shades called Naked a couple years ago, the product carried tones that matched natural skin colors and made a huge impact on the makeup world! Most beauticians threw out a good portion of their huge collections of beloved day-to-day accessories and replaced it with one simple set of shades. Colors within the kit can be used as a sculpting foundation, as well as a shader, highlighter and you can even use them to contour your eyebrows!

This multifaceted product exceeded market expectations and prompted its creators to launch a new Naked line, which included different variations of shades, lipstick, glitters and finally this fall we got to witness a substance for nails!

Eight new Naked Nail Colors were released! Seven of them have this glossy look(with an extraordinarily active component, which doesn’t require a finish!) and the other one has a gold shimmer! The dry time is super quick, there’s a pleasant scent to them that doesn’t give off that acetone stink (it’s perfect for ladies that are hypersensitive about their makeup gear)! It’s fairly sturdy, doesn’t chip for the first 2-3 days, but honestly in today’s makeup world, where gels and covers last up to 10 days; it’s a bit weird why the product doesn’t keep up with market standards.

The flasks are decorated with beautiful tiny metallic skull caps, which are so detailed! If you want this fine piece, you’re gonna have to purchase it online on Urban Decay, a single vial is going to cost you 10$, which is a steal if you ask me!

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Illustrated by Nasty Gry

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