Author Archives: Alina Arlee

@MICHELE CHICCIOLINI

1. Your brand is “made in…?”

“MADE IN ITALY”

2. Who is the designer in “MICHELE CHICCIOLINI”?

THE DESIGNER IS MICHELE CHICCIOLINI WITH HIS PARTNER-ASSISTANT, HIS “RIGHT ARM” AND SISTER FRANCESCA.

3. How many years your brand already exists?

SINCE 2012.

4. How did the idea of such bags appear? Who or what was the inspirer of this style?

MAIN INSPIRATION HAS BEEN GRAPHIC DESIGN OF 80’S IN NEW YORK, WITH ITS “GRAFFITI”, AND ITS STREET LIFE.

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5. Which kind of fabric do You use for sewing Your bags?

MY BAGS ARE REAL LEATHER TOTALLY MADE IN ITALY

6. Which result you’d prefer to achieve? To see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?

IT’S ALWAYS FANTASTIC TO BE POPULAR, BUT IN MY CASE, FOR ME, FOR US WAS REALLY IMPORTANT TO EXPLAIN THE IDEA OF A CONTEMPORARY AND INNOVATIVE BRAND, AFTER ALL, I’M NOT SAYING THAT I WANT TO BE JUST FOR A FEW BUT ALSO NOT BE TOO COMMERCIAL.

7. Do You collaborate with bloggers?

YES, A LOT.

8. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?

I’M ON: FB, INSTAGRAM AND SNAPCHAT

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9. Do you use your Instagram as sales channel or only to show the product?!

JUST TO SHOW AND PROMOTE MY PRODUCTS

10. Who is the customer of your dream?

MADONNA IT’S OUR DREAM

11. Where is possible to buy Your bags? (offline and on-line stores or showrooms)

IN SOME SHOPS IN ITALY AND ALSO ABROAD, THEN DIRECTLY ON OUR WEB-SITE

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12. Do customers buy more online or offline?

OFF-LINE…I LIKE TO CREATE ALWAYS A KIND OF RELATION WITH THE THINGS THAT I BUY TROUGHT THE CONTACT, EYES….

13. What is the next step for developing your brand?

TRY TO CATCH ALWAYS BIGGER AND IMPORTANT CLIENTS

14. How do you see your brand in five years?

IN 5 YEARS I HOPE MANY OF OUR GOALS WILL BE ACHIEVED AND WE WILL PUT FOR SURE NEW ONES…NEVER STOP, NEVER!!

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@francescacastagnacci

1. Your brand is “made in…?”

FRANCESCA CASTAGNACCI’s bags are all designed and made in Italy expecially in Tuscany, by some of the most talented italian artisans.

2. Who is the designer in “Francesca Castagnacci”?

Francesca was born in Italy, she always have been interested by arts and design: she studied jewellery design and then fashion design. She had some experience abroad in Ireland, Russia and then she came back to Italy to collaborate as consultant with big brand such as Ferragamo, H&B, Swarovski. She decided to give life to her own idea of style and founded her own brand.

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3. How many years your brand already exists?

The last ss2017 presented this september/october is my 3rd collection.

4. How did the idea of such bags appear? Who or what was the inspirer of this style?

I always start getting inspired by something, can be a travel, a parfum, a view.. I develop in my mind a story that translate in shaper on paper. i often like to rapresent the embional shapes near by a figurative moodboard. I continue to design the details from the shaper to each little part.

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5. Which kind of fabric do You use for sewing Your bags?

I mistly use leather, but fabric and industrial process research is an inportant part of my work.. so I try to translate my ideas in new kind of raw material. 

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6. Which result you’d prefer to achieve? To see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?

I think that the two things are not in contrast, my idea of design and of meterials involved in the making of my bags goes to the niche brand, and I think is important to develop something special and exclusive. But I also think that once the idea have been developer, it can be declined alsо in popular key, but the most important thing is that the product mantein his soul.

7. Do You collaborate with bloggers?

Yes, we select and collaborate with bloggers thought our press office in Milano!

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8. Which social networks are you using to promote your brand?

In this moment Instagram, facebook and twitter.

9. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?

We would like to keep it genuine.. but is important to give a structure and to get the best results from.

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10. Do you use your Instagram as sales channel or only to show the product?!

By now just to show, but is increasing the requests by Instagram and we are definitively elastic

11. Who is the customer of your dream?

Any woman that think out from masses and that like to give a personal and excusive touch to her style.

12. Where is possible to buy Your bags? (offline and on-line stores or showrooms)

We are distribuited in nice boutique for example in Paris (Gisele So, Les Suites), in Zurich (Salvatore Schito), In Monte-Сarlo (Mc Market) and in Italy in Forte dei Marmi Gallery) and many others

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13. Do customers buy more online or offline?

Right now offline.. and i think that our product is important to be touched and to feel it.. But we are going to launch something special online too…

14. What is the next step for developing your brand?

Getting distribuited in new markets in far east, middle east and America

15. How do you see your brand in five years?

I see my products well disribuited and well positionated, maybe with some new line in jewellery or shoes.. 😉

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Metalmorphosis 005

This year one of the top makeup artists in the industry, Pat Mcgrath released her new and revolutionary product called the Metalmorphosis 001, which when applied gives off the look of elastic gold being spread all over your skin, her magnificent creation was flaunted by models in the Versace/Maison Margiela 2017 spring-summer fashion show, making her a hot topic in the makeup world! She decided to continue on with her success and launched even more exquisite drag metal tones to add to her line! Right now her set contains bronze, copper and silver tones, reinforced by a moisture-proof emulsion( which turns dry pigments into more creamy, and even liquid-like ones). A double edged eyeliner is also included in the list, it possesses one sharp and precise end for tricky in between lash work, and a larger end, which is extremely useful for giving you that retro look! Cream toned shades can also be found in her set, which are differentiated by their texture! Liquid Metals from Pat can be used on your hair and lips, as well as your face and body! The official retail price for the complete pallet is 165$, while each color separately is going to cost you 60$.

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Illustrated by Nasty Gry

It’s time to assemble the perfect fall makeup kit!

While doing so we need to be considerate towards our skin, which will be influenced by the sharp change in temperature levels. I’d recommend using water-resistant makeup for the rainy months of October and November, you’re going to need it! Especially if you forget your umbrella! Something good like the irreplaceable COVERPROOF tonal cream, which can withstand almost all weather conditions, and look great at a party has to be present in your fall kit! Don’t forget about Diors waterproof mascara, I love using its rich, dark tone in the fall. Super long lasting lipstick from Caylin and NYX, which have a line that’s named after cities is sure to lighten your transitioning mood! Make sure your makeup arsenal contains nude and rich berry colored lipstick! A blusher should be present, in a tone that matches your lipstick choice. The final touch should be an intensive and rich in aroma perfume, sure to overpower drowsy fall rains!

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Illustration – Nasty Gry

@sofitie

@sofitie brand painting

1. Where is your brand made in?

Currently SOFITIE is being produced in Ukraine.

2. Who’s on your creative team?

I’m both the creator and designer of the brand, so any failures endured by it are always accounted for by myself. Achievements, on the other hand are celebrated amongst friends and family. I also have a small team of creators and tailors, one of them is my mother Nina! She is my inspiration and since childhood she taught me to love objects that are handmade!

@sofitie brand

3. How long has your brand been active?

On the first of October we’re celebrating our two year anniversary, the start of our brand was marked by the creation of our logo!

4. Where did you come up with the idea for your style? What inspired you to have such a unique fantasy vibe around your products?

A designer interprets his surroundings and utilizes them in his creations. It was always hard for me to answer a question like “What style is your collection from?”.
But later, my style figured out itself – its “pop-punk”. Two styles that are usually complete opposite of one another.

@sofitie brand painting

@sofitie brand painting

5. What kind of materials do you use to make your clothes? Tell me about your new stamping method, that I heard you want to create a patent for!

I love using multiple materials at once and trying new things. In my new collection labeled FRANKLIN you can see a globe right next to a fireproof tarp along with velvet. There are no boundaries, only the ones in our mind. Even something that is perceived negative my professionals can inspire me and I can draw from it. The contractors I work with love my interesting designs, and their simplistic ways of manufacturing, I really enjoy getting compliments for my work. There is an exact print copy of the 100$ bill on one of my products from the FRANKLIN collection. We had a laugh at the studio when someone suggested we put our desired salary on the merchandise.

@sofitie brand painting

@sofitie brand painting

@sofitie brand painting

6. Would you like to see your brand as big as ZARA/H&M? Or would you want it to be on the premium niche market, where only the chosen few can get their hands on your products?

It’s honestly a nervous but an enjoyable moment, seeing the clothes you create on other people. You get to see how they use it, what they wear it with. The more you see these unplanned sightings, the more pleasurable you feel.

7. Do you work with bloggers?

This kind of industry isn’t really developed in Ukraine, compared to other countries. When an international blog asks for a mutual agreement, it’s a win-win situation for the both of us.

@sofitie brand

8. What kind of social networks do you use?

VK.COM, FB, IG

9. Your IG page is wicked interesting! DO you have some kind of posting schedule? Or are you posts spontaneous and unpredictable?

Thanks! I personally run our IG page, and don’t plan on outsourcing this matter in the near future. I personally know some of my followers, and I know what kind of material they love seeing on their feed, I love seeing their comments and suggestions when I post things. I mostly post on the SOFITIE page when I have something valuable and meaningful to post.

@sofitie brand catwalk men

@sofitie brand catwalk men

@sofitie brand catwalk women

10. Who do you want to see sporting your clothes?

A passerby on the other side of the globe!

11. Where can someone get their hands on one of your products?

Our products are sold offline at:

Odessa, Poltava, Dnepr, Kharkiv Ukraine

Or you could email us at sales@sofitie.com

12. What’s the next step for your company?

We would love to participate in European runway shows.

@sofitie brand catwalk

@sofitie brand catwalk

13. Do people prefer shopping offline and online?

We get more in store sales, but getting international online orders is something I always love seeing!

14. Where do you see your brand in 5 years?

I would love to see my brand succeed. It’s like a child you love, you only wish the best for him/her.

@sofitie brand catwalk women

15 . What are 5 facts everyone should know about your brand?

From the start of the process to it’s finish, the creation of SOFITIE products is an artistic expression.
We make clothes for people who are young and reckless, and love to wear our merchandise daily.

We have a connection with the human body, and considering the whole conceptual process, we never make them out to be ugly.

The most important thing in our client is his characteristic! All of our products pass quality inspections and are tested out thoroughly. We use the best materials.

SOFITIE is open to collaborations and loves to experiment!

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img_3672 Photo: Anna Vilkova

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