Open shoulders, short trouser, yellow color and we have perfect summer light suit by @NadyaDzyak! I’m always for bright colors and interesting cut so I decided to show you that summer is not only for the dresses! đ Enjoy detailed shooting by @streetstylevgenio â¤ď¸
I’m wearing:
Nadya Dzyak – suit
Loro Piana – bag
Gianvito Rossi – sandals
Lanvin – bijou
Fendi – sunglasses
1. Your brand is “made in…”?
Swimsuits are manufactured in Ukraine. We are using very pleasant for the body Italian elastic fabrics.
2. Who is the designer of @Vazzarium?
Designer of the brand is me – an introvert girl with education in the field of interiors and furniture, model and photographer.
3. How many years your brand already exists?
The brand exists for 3 years. Idea appeared by chance. I made few swimsuits for my holidays in Asia just for fun. But so many girls were interested in my swimwear during that vacation that I started to think about the creation of my own brand. After this Vezzarium started to be my new project.
4. How did the idea of such swimsuits appear? Who or what was the inspirer of this style?
The brand appeared after I’ve seen a virus video on the Internet where the guy made very sexy images for the girl wearing black body swimsuit by decorating it with cuts and interlacing. I was very inspired by his technique but I wanted to create more modest images and diversify it with a combination of two layers of bright colors fabric.
5. Which kind of fabric do you use for producing?
For the production I’m using Italian Lycra and supplex. Their fabrics are very soft, elastic and have large selection of color shades.
6. The most important fact that people should know about your brand?
Generally all models are manufactured by the order and in accordance with the sizes of the customers. They are all handmade. Each product has special energy of personal approach. And also it is a product from limited edition.
7. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to be more niche brand?
We would like to be a niche product. Every swimsuit takes in average 7-8 hours of work. It is better to manufacture less quantity of products but with higher quality as it is possible.
8. Do you collaborate with bloggers?
I cooperate with bloggers through Instagram. Also you can often find “Vezzarium” name in the articles about swimsuits in many print and online publications such as Harpers Bazaar and Pink. Playboy UA Magazine cover recently appeared! Also I’m waiting for our article on EatDressTravel.com! Vezzarium asserts itself in the world of media step by step!
9. Which social networks are you using to promote your brand?
You can find our results of work on Instagram and Facebook profiles. I cooperate with the photographer Denis Kartavenko. We are travelling and making photos for the brand together. Our tandem has a motivation to visit unusual places of our planet thanks to Vezzarium brand.
10. Your Instagram page @vezzarium is really cool! Do you have any special strategy in Instagram posting, some precise system?
I think that our Instagram is more spontaneous. We are publishing photos as soon as we have new ones but we follow one definite style of the profile.
11. Do you use your Instagram as sales channel or only to show the product?
Instagram is a platform for presentation and selling. Nowadays it is the best selling platform. Moreover the cooperation with other Instagram profiles plays an important role for the promoting of the brand. I also hope to see you, Anastasiia, wearing our swimsuit!
12. Who is the customer of your dream?
The customers of our dream are cheerful girls whose hearts give beauty and happiness to the world.
13. Where is possible to buy your pieces? (Offline and on-line stores or showrooms)
We are selling our products in Muse Cloth, Odessa. Also we are planning to make collaboration with them next summer!
14. Do customers buy more online or offline?
The best place for selling my products is in my Kiev studio. As usual customers contact me through Facebook or Instagram so it’s kind of combination online and offline!
15. How do you see your brand in 5 years?
Vezzarium is a special vision that aims to inspire and unite people. I think that nowadays people are separate from each other. Due to the fact that I develop myself spiritually I want to share my knowledge and attitude to the world with others. For example now I am developing a package that will be made of recycled materials. The main goal of Vezzarium is to inspire the brightness and kindness. And you could see the result in 5 years.
Summer is in full swing! Thatâs why I decided to give you some tips on organization of the perfect trip!
1. Flight!
So you Do you choose the route and want to know is there a direct flight? Are the budget airlines flying on this direction?! There is a website for these goals which compares prices of the airlines from all over the world and can find the most suitable flight for you among all presented!
Skyscanner.com Choose your country, language, currency and then enter the direction of the flight! Itâs often happened that you may not even know that this month the new flight to Ibiza was just opened from your country for summer time moreover the tickets is still available and hereâs what Skyscanner is for!
2. Accommodation (hotels).
If you want to find a hotel at the possibly lowest price, you have to visit hotelscan.com! This website is made special to compare the prices of all companies (such as booking.com) and show you the cheapest offer! Because well-loved Booking is not always offer the cheapest price and sometimes difference reaches 50%! So just enter the name of the hotel or the name of the city you want to visit and choose the right offer based on price and reviews!
3. Accommodation (apartments).
Apartment is also a good variant especially when you go somewhere for more than a week and want to eat not only in restaurants but at home as well!
Airbnb.com – here you can choose an apartment based on all of your preferences! But remember that in different countries you can get different service! The apartment not always can be clean and prepared for tourists! In Italy you can get even a fresh cake but in USA you can be very disappointed because itâs very often happened that the host live at the same apartment that heâs renting out (by the way, he also can rent this flat) and he can spend this period of time at his friendâs place in order to earn some money, so the apartment can be left in inappropriate conditions with dirty dishes and a little unclean! Always check the reviews!
4. Restaurants! CafĂŠs! Bars!
Here I’ll tell you about two helpers! TripAdvisor.com and app for mobile phone Michelin Guide 2017 (Europe, Brazil, USA etc.) will always help you to choose the best restaurant!
Food is very important especially when you are at vacation and everything around is so new and tasty! But you can be disappointed very often and moreover you can pay a big bill! I definitely donât like to leave the table disappointed and hungry!
TripAdvisor.com is never string me wrong in this case and it has to be said that I travel a lot! Here you can read reviews not only about restaurants but also about hotels, sightseeing, attractions, beaches etc. As for me I use this app only to get advice about food!
If you looking for a place to eat, you just need to enter the name of the city, preferable cuisine and the 4,5 review scale and if you are near some restaurant then enter its name and read reviews! Itâs very important to pay attention on the amount of the reviews because 3 or 4 commentaries canât acquire a complete picture of this place. Iâm sure that can be exceptions but this app doesnât string me wrong in 99 cases of 100.
Michelin Guide 2017 (Europe, Brazil, USA etc.) is for grand gourmet lovers!
This is an App for mobile phone which tells you where the best restaurants are! Michelin doesnt always mean fancy and long dinners! Itâs often happened that you canât even know that the restaurant has one Michelin star and you can get a table on a first-come first-served basis!
5. Travelling by car?
Google Maps and WAZE will save you from crazy traffics 100%. Whenever I’m going somewhere I always check the root with one of this apps as they will immediately move me to parallel road and save me from the two hours traffic!
Today these are the best websites and apps which were made for easy organization of your vacation and leisure time! So you can organize super summer by yourself and do it in the way you want to!
1. Your brand is âmade in âŚ?â
Ukraine!
2. Who is the designer of @leyastreb brand?
I’m designer!
3. How many years your brand already exists?
5 years.
4. How did the idea of such jewellery appear? Who or what was the inspirer of this style?
It was my dream since I was a student of Art Institute. I wanted to create beautiful things that people will care about. I was submitting my sketchs to various enterprises, factories and plants and once I decided to make everything by myself and became a customer of jewelry enterprise.
The first two years I was working at the same enterprise where I was a customer in order to learn about the nuances of production, to get an experience and to gain an understanding of the process.
I donât have one defined style. My style combines several directions.
5. Which kind of fabric do You use for producing?
I work with classical metals (silver and gold) and also with all kinds of precious stones. Also Iâm experimenting with nylon and rubber, wood and colored enamel.
6. The most important fact that people should know about your brand?
When they buy my jewelry, they also buy expertise, design and service.
7. Which result youâd prefer to achieve? â to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
I have thought long about this)
I like both of these ideas, so Iâm moving towards the achievement of these goals. I also created the second brand, mass market @cote.jeunot, but Lena Yastreb remains a premium brand with bright and bold ideas.
8. Do You collaborate with bloggers?
I wish i can do such collaborations more often.
9. Which social networks are you using to promote your brand?
Facebook, Instagram
10. You Instagram page @leyastreb is really cool! Do you have any special strategy in Instagram posting, some precise system?
Thanks for the compliment!
I maintain my Instagram profile spontaneously and chaotically. And It is surprising that it has such great result despite of such approach.
11. Do you use your Instagram as sales channel or only to show the product?!
It is definitely only to show the products.
12. Who is the customer of your dream?
Itâs a girl with a good sense of humor and style with whom you can chat all night.
13. Where is possible to buy Your pieces? (offline and on-line stores or showrooms)
RoomNumber, Marque, Conceptica, G48, Laska Charity store in Kiev, Utopia8 in Kharkov and Slash Dot Dash in Odessa.
Each of them has its own showroom and they maintain online profiles. Every shop presents certain product line, some of them have silver products and another has golden ones.
14. Do customers buy more online or offline?
Currently most of my customers buy offline as for them its more about emotional purchase.
15. How do you see your brand in five years?
I see it represented in Colette.
I’m always looking for the foundation that will make me look fresh with #nomakeup effect!
Today I want to introduce you Le Cushion – compact cushion foundation by YSL đ
8 shades of it will give opportunity to every woman to find her own Touche Ăclat le Cushion. And super innovative idea will give you full control on the result! From now on you’ll decide if you want super light make up or more strong. Just choose which one of two sides of applicator to use and stay beautiful 24/7 đ
Im using Touche Ăclat Le Cushion since one months and it’s so enjoyable! The process and result – just perfect!
YLS beauty knows what we want â¤ď¸
