Condé Nast launches its own beauty network #TheLookIs, which will combine all relevant information from the major social networks.
#TheLookIs prepares to become a perfect platform for fashionistas who are always interested in beauty-trends, taking the information from blogs, YouTube and Instagram.
The beauty content will take the form of video, photoshoots, e-mail sending and print pieces. It will be created by the best authors of Condé’s female-focused editions: Allure, Glamour, Vogue, TeenVogue, Self, Brides, W and Vanity Fair. It is “designed to connect with a new generation of beauty enthusiasts,” said the company in a statement.
The project will debut in September online and in October print issues.