The marketing from the world’s most valuable brands began their speech with an interesting quote – “We buy because we want to, not because we need to!” And I totally agree with them! We buy our tenth purse not because the nine previous ones are worn out, but because we want a new one!
I was one of the lucky ones to be invited to a fashion summit in Milan, represented by e-pitti.com which was called “Decoded Fashion”! In these short two days, a multitude of different fashion representatives, startups and social media marketers from the most luxurious brands in the world flocked the Talent Garden building! During these forty eight hours, you were given the chance to process an enormous amount of information that would usually take a year! The schedule was completely packed, and the only free time you had was lunch time! I’m going to fill you in on some of the exciting things that I got to hear about 🙂 , because it’s impossible even to try to provide you with all the information that was presented!
Here’s some points that the Brands made during the conference:
1. Digital marketing has become a vital part of our lives! The faster you start to work on such platforms like Instagram, Snapchat, Twitter and online sales, the more likely it is that you’ll do well in the market place! Visuals are everything now, the creative and moving picture is something that can catch an interested individuals eye.
2. Almost all startups focus on two crucial aspects: how to properly connect your influence and brand, and how to make the buying process as smooth and easy as possible! An example would be something like this: you see an awesome bag that I was wearing on IG and now you want to buy it; in a year or two, you’ll be able to get all the information about the bag and buy it just by clicking on the bag in the picture! The main goal here is making the purchasing process as fast and easy as possible, so that the buyers can buy something the moment they have that inspiration and funds to do so 😉
3. Here’s a couple of notes I took from the Director of Marketing and Communications at Gucci!
4. And now my favorite startup! It’s called The CIRQLE. All you have to do is just take a look at what these guys are doing! Brands are always looking for someone who’s going to influence others to buy their creations, while the prospective models are looking for brands to promote; this website finally give you the ability to complete that circle 🙂
Check them out at www.thecirqle.com !