Saint Laurent creative director Hedi Slimane has offered the 69-year-old English actress, singer and fashion icon to be the face of the brand’s iconic Le Smoking tuxedo.
Jane Birkin is a fabulous actress from the 1960s, it’s the most recognizable wardrobe staple from the same decade, so it makes perfect sense for Jane Birkin to model Le Smoking in the latest adverts from Saint Laurent.
The new “Music Project” campaign, which is dedicated to the designer’s muses, depicts a smiling Jane Birkin in a mannish-cut Le Smoking on the black-and-white photos. This brand’s campaign is not tied to a specific season, but exists to promote famous musicians who have inspired Slimane over the years.
So, Jane has joined a growing number of legendary ladies who have fronted a Saint Laurent campaign such as Joni Mitchell and Marianne Faithfull.