Two years ago only a close circle of clients and stylists knew about Ruslan Baginskiy. Today his brand’s hats ship all over the world, fashion critics highly acclaim its collaborations and EatDressTravel meets up with the designer at xx? showroom to take a look at the summer season’s hats. That’s what we call success!
The brand was started in 2013. At that time Ruslan was working in Lviv as a fashion stylist. At first, the handmade hats were a niche brand. It became recognizable after collaborating with other designers – the first one was Ruslan Baginskiy x Domanoff. Ruslan also is working in partnership with LAKE, Jean Gritsfeld, Blood&Honey.
«I’ve never even had options on how to name my brand. I think my last name is perfect for a fashion brand.»
Ruslan Baginsky team has only 5 people, including himself. They all are multi-tasking, except for Ruslan being engaged in design only.
The brand is creating both trendy and timeless pieces: boater hats, homburg hats, fedoras, gamblers and straw hats. Ruslan uses felt imported from Czech Republic, and also leather and straw. The main feature of his hats is their décor, which can always be changed or altered by the client. Normally it takes 3 days to manufacture one hat.
«All hats are produced in Ukraine. We have our own small workshop. Our strong sides are bright accents and sense of form».
The hats are mostly sold via Instagram. «It is a perfect marketplace for sales in modern world», says Ruslan. The brand started its Instagram account about six months ago, and is already boasting in 11k followers. The most «liked» pictures are the ones with celebrity clients wearing Ruslan’s designs – Jamala, Tina Karol, Katya Osadcha. Ruslan doesn’t use any Instagram-posting rules. He places online whatever he likes himself.
Ruslan Baginskiy accessories can be found offline in Kyiv – in Trend boutique, Blood&Honey и xx? showrooms.
The brand’s development plans include opening a showroom in Kyiv and presence at the international fashion market.